Baddies “R” Us Hair

How I Started “Baddies R Us” Hair

“Baddies R Us” Hair was originally known as Bust Down Hair Goddess by NYX, but when I opened my beauty salon, the “Baddies R Us Beauty Bar”, I knew it made sense to bring everything under one name for stronger branding and marketing. That’s how “Baddies R Us” Hair was born.

As an executive producer running my own reality shows, one thing I never really added into the production budget was providing wigs and hair for the cast. To be honest, sometimes the girls would show up to film looking a hot mess. I always provided a hairstylist to work with what they already had, but that only went so far.

That’s when the idea came—why not start my own hair collection? My shows needed the girls to look good on camera, and not everyone had access to the kind of high-quality wigs and bundles that I envisioned. By creating my own line, I could make sure the most popular girls on the show looked amazing, and it gave the rest of the cast motivation to step their game up and really entertain.

Although “Baddies R Us” Hair isn’t cheap, it’s top-tier quality that lasts for years if taken care of properly, following the instructions I provide. What started as a solution for my shows has turned into something I truly love—helping people feel good and look good with premium hair.